Aug 30, 2024
In this episode of The DTC Insider, we’re thrilled to be joined by Adam Pearce, the founder and CEO of Blend Commerce, a leading Shopify CRO agency. Adam is also the founder of the eCom Collab Club, a community for e-commerce brands, agencies, and tech providers that connects members through online and in-person events.
With a wealth of experience in conversion rate optimization (CRO) and over 80 eCommerce events under his belt, Adam shares his expert insights on the current e-commerce landscape, the importance of CRO in 2024, and practical tips for brands looking to optimize their online presence and maximize their event experiences.
Here’s a glimpse of what you’ll learn:
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Understanding the Current E-Commerce Landscape
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What is CRO and Why It Matters in 2024
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Prioritizing Changes Onsite: Tackling a Long To-Do List
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Measuring Website Optimization: Key Metrics to Watch
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Hiring the Right Agency: Essential Questions to Ask
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The Power of Events in eCommerce
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Maximizing ROI from eCommerce Events
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BFCM Preparation Tips
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Best and Worst Experiences in Merchant Interactions
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.